360 Affordability Campaign

To reinforce Talabat's affordability message, we launched a nationwide campaign embracing a relatable, DIY approach. Featuring Talabat employees in a music video and OOH ads, the campaign highlighted real personalities while showcasing value-for-money deals.

With humor, authenticity, and multiple ad variants for A/B testing, the campaign resonated with Gen Z and Millennials, driving engagement and boosting brand perception. By blending cost-effective production with impactful storytelling, Talabat solidified its "win-win" promise in the market.