Instax Wide Evo Launch 2025

For the regional launch of Fujifilm's first wide-format hybrid camera, we delivered the Doha edition of a five-country rollout — transforming HostX Studio into an immersive creator playground. The space blended keynote programming, hands-on workshops, and five themed photo environments, designed to move guests from passive attendance to active creation.

The one-day experience convened 70+ attendees and 30 creators, turning product exploration into shareable content and organic amplification. Rather than a traditional launch event, the space functioned as a live content engine — where every touchpoint invited participation and every moment reinforced product storytelling.