Diego Jun Launch Campaign

Diego Jun is a bold fusion steakhouse at Rixos Premium Qetaifan — where Korean grilling meets Mexican flavour, set against the backdrop of Qetaifan Island North. Descifer was brought in to build the pre-launch moment: create intrigue without overexposure, and generate buzz before a single plate was served.

We developed a soft launch campaign anchored by a mood-driven teaser film and a suite of editorial-style visuals — dark, textured, and culturally layered, pulling from both Aztec and Korean art references to match the restaurant's design language. Multiple ad variants were produced and optimised for A/B testing across paid and organic channels, enabling the brand to learn what resonated in-market before committing to scale.

The result was a pre-opening campaign that positioned Diego Jun as a standout newcomer on Qatar's fine dining map — refined, bold, and performance-ready from day one.