Amir Delon Creator Workshop

Sony partnered with Descifer and content creator Amir Delon to deliver an exclusive automotive-themed workshop, designed to showcase Sony's cinema and photography ecosystem through hands-on creator engagement. The space was transformed into a high-impact production set, featuring a Porsche GT3 RS as the hero subject and purpose-built lighting zones for real-time content capture.

Across one intensive day, 60+ content creators participated in live shooting sessions, technical demos, and Q&A with Amir — converting Sony's product ecosystem into organic, creator-led storytelling. The result was not just a workshop, but a content engine that turned product education into shareable, high-quality output distributed across the creator community.