Back-to-school campaign 2024

In a crowded back-to-school market driven by discounts, Talabat needed distinction. We designed a compact 3×3 activation that merged nostalgia with digital interactivity — transforming a limited footprint into a high-engagement participation zone.

QR-based registration powered real-time data capture, while memory and guessing games sustained flow and repeat play. The booth's 360° accessibility and neon-retro aesthetic drove triple the expected participation across two venues — proving that when space is tight, performance design makes every pixel and pathway count.