Talabat Back-to-Something Activations

To reimagine the back-to-school season, Talabat partnered with us to create "Back to Something" — a narrative-driven mall activation designed to turn routine footfall into active participation. Within a compact 6x6m space, we built a gamified on-ground ecosystem featuring themed mini-games, connected digital interactions, and limited-edition Talabuddy collectibles that rewarded exploration.

Engineered for flow, engagement, and repeat play, the activation transformed a simple booth into an immersive brand environment. Its modular system was designed for scalability and has since been repurposed across three additional school locations — extending impact beyond a single venue.