Summer Activation @ 974 Beach

For Talabat's 10-day summer campaign at 974 Beach, we built a full beachfront experience from the ground up — transforming sand into a structured, high-energy brand playground. Modular activation zones featured interactive games, charm stations, ice plunge challenges, and surprise deliveries via remote-control Talabat cars, engineered to spark movement and discovery.

Through smart app integration and on-site engagement design, visitors didn't just pass through — they played, shared, and returned. The result was a magnetic physical touchpoint that turned a branded setup into a community destination and converted curiosity into sustained engagement.