Salma Zaher

Introduction

Salma is a multidisciplinary creative whose work at Descifer spans branding, UX/UI, web design, and brand activations. She brings a unique blend of strategic insight, creative precision, and cross-cultural fluency, ensuring ideas translate seamlessly across audiences and markets.

Educated in architecture in Germany, Salma approaches every project as a coherent system where form, function, and emotion are interdependent. This foundation enables her to craft solutions that are both conceptually refined and visually distinctive, whether building a brand from the ground up or shaping immersive digital and physical experiences.

Her design philosophy centers on clarity, usability, and meaningful impact. Every detail is considered and every decision deliberate, ensuring that each touchpoint not only communicates the right message, but creates a lasting and intuitive connection.

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