Background
Overview:Following a successful rebrand, Descifer was commissioned to rebuild Tasweer Media’s (TMP) digital presence from the ground up. Originally perceived as a traditional broadcaster, TMP has evolved into a full-service media powerhouse—bridging broadcast expertise with next-generation digital storytelling. The challenge was to translate this transformation into a website that clearly reflects TMP’s scale, innovation, and creative leadership.
Descifer restructured the site architecture, service taxonomy, and user experience, ensuring a seamless journey across TMP’s diverse service verticals—from large-scale broadcast production to digital content and live events. Visually, the website was aligned with TMP’s new brand identity—modern, bold, and cinematic—while SEO optimization and performance tuning elevated discoverability.
The results spoke for themselves: within four months of launch, TMP’s website recorded a 3.2x increase in traffic and a 24% drop in bounce rates, positioning it as a digital hub that mirrors the brand’s evolution into Qatar’s leading media production partner.