Overview
Designed around two national moments, this activation transformed West Walk’s Ramadan-season footfall into structured, repeat engagement across three weekends.
A modular ecosystem of interactive games, tiered prizes, and an AI photobooth encouraged replay rather than one-off participation. The experience was optimized for evening peak hours, with engagement consistently highest between 9–11 PM.
Across 20 operating days, the activation delivered 3,000+ registered participants, 1,600+ game wins, and 1,500+ AI photobooth outputs, with weekends driving the deepest engagement.
Key learning: Smaller, frequent rewards and high win probability outperformed influencer-led amplification, driving longer dwell time and higher completion rates.
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