Activation Design Popup Booth Design Interactive Apps Development Merchandize Design
Credits
Project Director: Eugene Foo Creative Lead: Salma Zaher Project Manager: Anjanette Anudon Art Director: Eugene Foo Visual Design: Thiri Ei Ei Chaw App Development: Shakeer
Overview
Descifer designed and executed Talabat’s Summer Activation at 974 Beach, a 10-day experiential campaign held from July 24 to August 2, 2025, in collaboration with the Ministry of Municipality. Built entirely from the ground up, the beachfront activation featured free games, prize giveaways, DIY charm stations, and surprise beach deliveries by Talabat’s mini remote control car. Visitors also experienced an instagrammable swing, UV skin check corner, and ice plunge challenge—turning the space into a vibrant, interactive destination. Through seamless design, app integration, and full activation management, Descifer brought Talabat’s summer spirit to life, driving engagement and community connection.
Project Director: Eugene Foo Creative Lead: Salma Zaher Project Manager: Anjanette Anudon Art Director: Eugene Foo Visual Design: Thiri Ei Ei Chaw App Development: Shakeer
Client Testimonial
I've entrusted Descifer with three distinct ventures of mine, and their precision and excellence have been consistent throughout. Eugene's commitment to grasping our business objectives and target audience truly distinguishes their approach. They've skillfully designed unique identities for each of my projects, delivering both print and digital experiences that authentically embody my vision.
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